Welcome to freshLAB Batavia

NOW recruiting Foodies, farmers and craft beer connoisseurs.

Field to fork has been buzzing for years, it’s time for Batavia to set the table. Research suggests  Geneseans spend more than $20,000,000 outside Genesee County, NY to eat, drink and be entertained. Residents say they travel elsewhere to enjoy healthy food, seafood and ethnic flavors.   In order to tap this immense potential, local Restaurant Creativity Advocates conceptualized freshLAB restaurant incubator to encourage creativity, best practices and entrepreneurship for the food and beverage industry.


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    All day

    Turn your culinary craft into a micro-business! Series of restaurant ownership workshops taught by industry experts, to include two additional juried tastings.

    BOOT CAMP Program Orientation Monday evening at Batavia City Hall! Come hear what the course is about, then sign-up to join us!

    So you think you can cook, huh? We intentionally hosted a FOODIE CHALLENGE to stir food creativity. We heard from hundreds of local residents who want healthy food, seafood options and ethnic flavors added to the local restaurant scene. But, opening your own restaurant is an enormous undertaking. Getting involved in freshLAB mitigates that risk.

    Boot Camp is an intensive and comprehensive entrepreneurship program designed specifically around food opportunities taught by food specialists. We recognize market access is just as important as training and grants. Perhaps more importantly, a  business plan is not a sufficient judge of a candidate’s readiness to get started or grow. Classroom learning, peer evaluation, expert advice and much more will assist restaurateurs in achieving his/her dreams. Attending Boot Camp is a prerequisite for establishing a new eatery at freshLAB.

    Tentative upcoming program schedule:

    • October 2017: Program Orientation & Marketing
    • November 2017: Operations & Experiential Learning presenting Signature Dish
    • December 2017: Business Managment & Systems
    • January 2018: Business Plan & Pitch to win invitation to enter freshLAB and $30,000 start-up capital!

    Industry experts will lead the classroom training in operations, marketing and financial management. Other mentors will guide menu planning to inventory management, distributor purchasing to farm sourcing, social media to websites. Estimated Course Value $1,300.

    Monday evening October 16th Program Orientation FREE!

    The FOODIE CHALLENGE will reward the top five competitors by offering TUITION FREE invitation to the Boot Camp.


    Boot Camp Registration Form

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    Batavia City Hall
    One City Centre, Batavia NY 14020

    Program Orientation featuring industry representatives, networking & learning!

    Review program expectations, meet A-Team representatives and understand the entrepreneurial traits necessary to be successful.

    FREE to attend but must pre-register by calling 585-345-6380. You may enroll in BOOT CAMP following the opening night.


BOOT CAMP Program Orientation FREE, enroll later.

We’re excited to host our first freshLAB BOOT CAMP Program Orientation Monday evening, October 16th. All are welcome to attend but must pre-register so we are sure to have enough room! The night will feature representatives to assist in setting up a business to industry specialists identifying the top priority when opening a restaurant. You…

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Empanadas are a HIT!

  freshLAB Mentor, Matt Gray & Victor Figueroa, Foodie Challenge WINNER! Victor Figueroa WINS the FOODIE CHALLENGE! Victor prepared Puerto Rican-y Cheeseburger Empanada w Passion Fruit Chili Sauce – DELISH! He strolls home with both the People’s Choice and freshLAB Selection Committee prizes. Much appreciation to the People’s Choice abundant gift basket sponsors: Batavia Restaurant…

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Who’s with Eli Fish?

  Partners Matt Gray and Jon Mager are opening Eli Fish Brewing Co, a start-up full service micro-brewery, at freshLAB restaurant incubator. The foodhall now under construction will host two more restaurant start-ups…but who? Come taste for yourself!!! Cast your ballot at the People’s Choice Tasting Saturday night. The Foodie Challenge will feature candidates considering…

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